Every December, I choose one word to guide my next year.
Not a resolution. Not a goal. A single word that becomes both my compass and my challenge.
It’s not just about intention setting – it’s about having a filter for every decision that shapes who I become.
This year, my word is PURPOSE.
I chose this word because over the last decade, I’ve learned something profound: we can be incredibly “successful” while completely missing the point. We can build empires that leave us empty, chase wins that don’t fulfill us, stay busy without moving forward.
I’ve been there. I’ve built and sold companies, made the money, checked all the boxes. But purpose? That’s different. That’s about waking up every day and choosing to become the person worthy of the life I want to create.
This year, before every decision I’m committed to asking myself: “Is this aligned with living into my purpose?”
Sometimes the answer is uncomfortable. Sometimes it means saying no to good opportunities because they’re not the right opportunities. Sometimes it means pushing through fear because my purpose demands more of me.
But that’s the point. Your word should challenge you to grow while guiding you home to yourself.
Want to find your word for 2025?
I’ve refined this process over the past 5 years into a powerful exercise that’s helped members of my community get clarity on who they’re becoming.
And today, I’m sharing this framework because I want 2025 to be the year that you create exactly what you desire.
On a personal note, I want to thank you for being part of my purpose this year. I pour a lot of time and energy into writing this newsletter and it means a lot to me that you’ve chosen to spend your time and energy reading it.
Here’s to becoming the best version of ourselves,
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