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How to build a $1M business in 100 days

November 23, 2024

Meet Mike Mathweg.

Seven months ago, Mike messaged me on Instagram asking about my Lamborghini Urus and whether it could fit golf clubs.

He had just sold his insurance company and was in the earn-out period, starting to think about what was next.

And then the unthinkable happened: he got fired.

He had started creating content about building and exiting an insurance company, and the acquiring company felt that sharing this information violated their agreement (it didn’t).

So, without warning, he was let go.

Suffice it to say, his head was spinning. He went from the highest post-exit high to the lowest of lows in the blink of an eye.

Not knowing what he would do or where to start, he asked for my help.

Having gone through my own post-exit, what-does-it-all-mean thing, I’ve developed a playbook for helping founders figure out what’s next, so we rolled up our sleeves and dug in.

Very quickly, we determined that Mike has a passion for helping others, and combined with his remarkable success (built and sold a business for multiple millions before 30), he would make a great coach.

We mapped out his offer, determined his content pillars, and I gave him all of my hard-earned playbooks for launching, operating, and scaling a coaching business.

And then – this part is important – Mike went and did the damn work.

He got busy making content, creating a newsletter, booking podcasts and speaking gigs.

Relentless Consulting was officially born the first week of April. His focus is on helping insurance agents scale their business through building operating systems and acquisitions.

Clearly, his content and offer resonated because he did over $20k in the first month.

In the second month, his revenue surged to $80k. In the third month, he did it again. Six months in, he is on track to hit $1M cash collected in his first year.

In 3 months, Mike built a coaching business with a 7-figure run rate.

Now, this is one hell of a case study for the power of 1:1 coaching. Within a few short months, Mike went from rock bottom to building something life-changing.

I would love to take all the credit, and I suspect a lot of coaches probably would. I’d also love to suggest that my systems are so powerful that you could do the same thing and replicate the same results.

The reality is that you could, but there are a few caveats.

Mike showed up willing to do the work. I gave him frameworks and playbooks, but his commitment to execution is next level.

Mike also showed up willing to face his fears.

The hardest part of launching anything, especially a personal brand, is facing your own insecurities.

I asked Mike to lean into difficult emotions surrounding his firing, his previous failures, and even his childhood.

As cool as it is to watch a client build a seven-figure business, I don’t really care about any of that.

Let me show you what I mean.

Here’s an excerpt from one of Mike’s recent newsletters:

“At 31, I’ve achieved what many would consider remarkable success.

​Built and sold a business for multiple millions before 30.

​Built a million-dollar consulting business in under 100 days.

​Currently on track for high seven figures within my first year of consulting business.

​And yet… I still feel like I haven’t made it.

​Why?

​The Noise That Won’t Quit

Growing up, I heard it all: “You’re a problem kid.” “You’ll have a hard time in this world.” “You won’t make it.”

​These voices became the soundtrack of my drive for success.

​I’ve been running from them since day one, trying to prove them wrong.

​And boy, have I tried. The Range Rover, the Rolex, the Gucci, the Louis Vuitton – I’ve collected them all like badges of honor. Top-of-the-line everything for every sport I’ve played.

​But here’s the truth: none of it silenced those voices.

​This week, my mentor (yes, even consultants need mentors) asked a simple yet profound question: “How will I know I’ve made it?”

​My heart is pounding even writing this, because I’m about to share something I’ve never told anyone:

​I’ve been trying to out-earn my past.

​The Raw Truth

​Seven months ago, when I got fired, my mentor challenged me to write down every emotion I felt:

​Scared

Embarrassed

Nervous about what my wife and kids would think

Worried about our next dollar

Uncertain about facing myself in the mirror

​Instead of sitting with these feelings, I ran.

​I ran straight into building a new business, collecting more “stuff,” and achieving more milestones.

​But here’s what I’ve learned: Your past doesn’t define who you are or what you can become.

​The Real Question I want you all to reflect on.

​When is enough really enough?

​When can you say you’ve made it?

Here’s what I’m beginning to understand:

​In Business: It’s not about the number in your bank account. It’s about creating something that serves your purpose while serving others.

​In Health: It’s not about the perfect body (15% body fat) or diet. It’s about feeling energized and capable to live your best life.

​In Relationships: It’s not about proving your worth through gifts or achievements. It’s about being present and authentic.

In Family: It’s not about providing the biggest house or best vacations. It’s about creating memories and being there for the moments that matter.

A New Definition of Success

I’m learning that “making it” isn’t about outrunning your past or silencing old voices.

It’s about accepting where you’ve been, acknowledging where you are, and being intentional about where you’re going.

I’m still figuring this out myself. Building a new house while selling the old one. Helping clients achieve their dreams. Growing a business.

But I’m trying to do it differently now – with intention rather than escapism.

Your past, like mine, doesn’t define your future. Your worth isn’t measured by your possessions or achievements.

True success – real “enough” – comes from alignment with your authentic self and purpose.

Maybe “making it” isn’t a destination at all. Maybe it’s the moment we stop running from our past and start walking confidently toward our future.

Here’s to finding your “enough.”

This is why I do what I do.

The building a business part is cool and all, and I’m proud of what Mike has accomplished.

But I’m much prouder of the fact that he is learning to do so with self-acceptance, grace, and intentionality.

If you want to hustle your way to the top, there are a lot of great coaches out there who can help you do that.

But if you want to build something meaningful while finding your “enough,” reach out. Let’s have a conversation.

Your best life is waiting.

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